March 23, 2007

The Belt is Dead. Long Live the Schultz Strap!

Filed under: Schultz jeans — admin @ 12:59 pm

Schultz StrapIt’s the end of the belt as we know it! We’ve moved on to a different part of Cape Town today for our last day’s shoot. We’re off the main road through the Stellenbosch wine region and shooting on a dirt road. We need a location that looks deserted and isolated and once again, South Africa’s Table Mountain provides a stunning backdrop. With a different model today (Joe), we’re pushing our “end of the belt as we know it” concept to the limit. Firstly, Joe takes his spare fuel can from the back of his Land Rover and pours petrol onto a collection of now worthless belts. Having burned the belts, it’s time to get his shovel and prepare to ‘make a stand, and bury the belt’. Finally, in a symbolic gesture, he digs a grave at the crossroads and the belt is ‘dead and buried’. Long live the Schultz Strap!

The question is not whether we will die, but how we will live

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