So it seems that Jeremy Paxman is unhappy with his Marks & Spencer’s pants. According to the Daily Mail he’s written a letter complaining about a decrease in the quality of M&S men’s underwear.

Frankly, we don’t know what sort of quality Mr. Paxman expects at the extravagant price of £3 for 5 pairs of y-fronts. You don’t wear underpants just so you don’t have to wash your trousers after every wear. You wear underpants to keep your tackle warm in the winter and cool in the summer, to offer an extra bit of support so you don’t jiggle around too much when you walk, and to help shape your nether regions and make them look good in whatever trousers you wear so you can impress the ladies. Underwear manufactured cheaply enough to retail at that price is never going to offer the comfort, shape, elasticity and durability that a more expensive pair of men’s designer underpants will provide.

Ultimately, you can buy cheap men’s underwear, but you’re going to have to replace it fairly often, you won’t look as good wearing it and it won’t feel anywhere near as comfortable against your skin. If you spend a little more money, you will get a pair of underpants on which attention has been paid to every detail from the quality of the fabric, to the levels of elasticity, to the strength of the gusset to the appearance and durability of the stitching to the way in which the underwear sits when you wear it and how it helps you look in a pair of jeans.

Schultz underpants are designed with quality and comfort in mind. We use only the most comfortable 100% cotton and we assure you that they will make you look great and will stand up to repeated washes, so both you and Jeremy Paxman can buy our men’s underwear with confidence. Besides, wouldn’t he look great presenting Newsnight with some “Heatseeker” briefs popping out over a Schultz Strap?