August 12, 2009

Boxers or Briefs Reuters wrote:

Filed under: Reuters, Underwear news, boxers, briefs — admin @ 11:22 pm
12:16 August 12th, 2009

Boxers or briefs?

Posted by: Nicole Maestri
Tags: Shop Talk, , , , ,

As sales of women’s clothing have languished, felled by complaints about a lack of new fashions or fashions that women actually want to wear (who can forget the Jessica Simpson in high-waisted jeans debacle?), men’s apparel has been pointed to as a bright spot in an otherwise weak market.

model2But what exactly have men been buying?

Well, it appears to be underwear.

According to data released by NPD, the dollar value of apparel sales in the first half of this year was down 7 percent compared with a year ago, with sales of tailored clothing falling the most — down 11.4 percent.

There were only two categories that showed sales growth — fleecewear up 2.1 percent (We wonder if sales of Snuggies were captured in that number?) and male underwear — up 4.8 percent.

Part of that growth was due to higher prices. The average price for a piece of male underwear in the first half of the year was $2.93, up from $2.86 a year ago, according to NPD.

But the real question remains — is it boxers or briefs that are fueling the growth? And could this be good news for Abercrombie, which has been championing the dressed-only-below-the-belt male model look for years?

(Photo/Reuters)

May 17, 2009

Schultz underwear found

As reported on Google News

Underwear retrieved - Stolen Schultz designer underwear found

Recently as reported Schultzjeans received a blow when a consignment of their new designer underwear was stolen. This up and coming casual designer wear company was hit hard just three weeks ago with the theft of a large consignment of men’s and women’s underwear. Schultzjeans is an Internet based company found at www.schultzjeans.com. It is a family run business headed by brother and sister team Richard and Janine and they manufacture a high quality range of designer jeans, designer underwear for men and women, and men’s designer t-shirts.

The underwear was in a consignment of new designer underwear due to be delivered to the Cheadle distribution office at the beginning of May when thieves targeted the container whilst parked in Cleakheaton, Yorkshire, with the loss of nearly £30,000 of stock.

The police contacted Richard this week to advise him that part of the underwear consignment had been retrieved. Richard Schultz designer and co-founder of the Schultz jeans brand said “We are very pleased that some of the stock has been found it was retrieved in Yorkshire along with other stolen items. The items retrieved were the brand new and exclusive to Schultz “Girls on Top” underwear. Thanks to the investigations of the police they have managed to track down part of the underwear consignment let’s hope next time that more items will be retrieved”.

Richard went on to say “Three strapline ranges were stolen and we are hopeful that the rest of the stock will be retrieved, the underwear that was stolen was the long awaited new lines of “Girls on Top” and “Get a Grip” and the ever popular “Heatseeker” strapline which have not been found as yet. These two new straplines “Girls on Top” and “Get a Grip” are brand new and have not yet been released; they are exclusive underwear to the Schultz Jeans website at the moment so if bought anywhere else they will be stolen goods!”

The police are following new leads and we are hopeful that with the ongoing investigation and the hard work of the Yorkshire Police that they will be recovering more stock soon.

www.Schultzjeans.com

Richard Schultz – Director
Janine Schultz - Customer Services Director

Cheadle Office
Cheadle,
Cheshire

Tel: 02081331616

April 26, 2009

Underwear a must for all

Undies


What’s your Underwear style?


Underwear is an essential piece of clothing, however some people do like to go commando and some even more than that as a visit to beach in France proved when I was young and impressionable! Underwear has developed over the years and now there is a design, style and colour to meet the exacting requirements of the fashion conscious buyer. From the early days of long johns or Union suits underwear is more comfortable and engineered to deliver eben more than ever before. Calvin Klein saw the underwear market as one to explore and developed several decades ago and others have followed building on the designs that have adorned the bottoms of many, including bthe rich and famous.  Who can forget the famous David Beckham in his Armani underwear with the question is that padded or is that real?

http://www.kitmeout.com/img_assets/david-beckham-armani-underwear.jpg


Today underwear can be found in a variety of styles so many styles that you could feel spoilt, briefs, y-fronts and boxers to name but three which are available in many exciting colours and patterns from luxurious white cotton underwear to the whimsical and witty undies and therefore appealing to all generations. Changing designs in fashion clothing allowed a more relaxed approach to undies with urban wear hitting the streets and the more relaxed designer undies appealing to the younger generation.


The Urban undies design allowed the fashion conscious a chance to flash their undies, to the horror of some across the world! Undies can be found in luxurious cotton to silk all cut to perfection to be comfortable, flatter and compliment. Today boxer shorts can be found in the longer leg length or shorter leg length which are often made is stretch fabrics that fitted snugly to the body and ideal for all types of jeans as they are not bulky or show through.

The question is not whether we will die, but how we will live

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