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The timeless appeal of brilliant button jeans

Buttons better than zips

Stay in control with button fly jeans

Why is it that button jeans have always remained so popular? New styles of denims emerge and disappear, but button jeans outlast them all. Is it the anticipation of having to undo button by button when you’re ready to enjoy an exciting Friday night?

Perhaps, it’s much more fun to have to wait a few extra seconds rather than pulling down an ordinary boring zipper…is it the fact that you never have to worry about your zipper breaking or becoming stuck after prolonged use? Maybe it’s because the fly on button jeans will not cause the wearer undue embarrassment.

You never have to worry about a zipper suddenly taking on a mind of its own and traveling slowly down your jeans without you noticing. Whatever the reason, Levi Strauss certainly had the right idea when he designed his first original 501 Button Jeans!