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Fashion begins from the inside - underwear

Underwear for all

What sort of guy are you? Loose and easy fit - free flowing or uptight and out-of-sight? Most men don't like to admit to an interest in their own personal clothing -underwear, but it is just as important as what you chose to wear on the outside. Underwear may not be on show all the time but it makes a difference once you put your underwear on and it feels good, luxury cotton or even silk especially for the ladies gives you a touch of luxury all day.

Underwear is more high profile than ever before with the fashionable urban jeans revealing those underpants that for so many years have remained hidden below well fitting jeans and trousers. From the early days and the film Risky Business and Tom Cruise appearing in his tighty white underwear and strutting his stuff, to the subsequent ad campaigns advertising "Guitar Hereos" and celebrities donning their not so tighty white underwear to dance round half naked and show us all what they have some more enjoyable than others. All you have to do is look it up on YouTube "Guitar Heroes" to see what I mean.

Underwear is big business nowadays with a rich array of colours, designs and styles to please even the most discerning underwear, wearer! We all can remember the huge billboards of David Beckham modelling Armani underwear as it made a lasting impression on all of us who admired his physique and toned body!

Before the First World War the majority of men wore bulky full length underwear or what was called then union suits which were all in one worn from the neck to the ankle and buttoned down the front. Union suits were made from a 100% pure wool or wool mixture for additional warmth and still advertised across the western world in the 1940's and 1950's. Underwear was made to be practical as well as warm after all central heating was not invented at that time and it could be cold in the trenches.

With the returning soldiers across the globe they wanted to wear underwear that was comfortable and the brief was born and worn by many a man in the 1920's and since then the briefs as well as the boxer have developed. The brief, type of underwear gave men liberation and no visible panty line! By the 1930's the shorts worn by pro-fighters became the fashion pattern for a new cut of underwear that not only was comfortable, airy and masculine.

Today boxer shorts and brief underwear come in an exciting array of colours and styles, short or long fitted or loose. Schultz offers an exclusive designer range in three different styles, boxers, briefs and y-fronts in a range of exciting colours. With new ranges arriving continuously there is something for everyone that requires a designer quality product at a price that does not break the bank. At Schultz you can find a style of underwear for everyone and look a little further online and you can also find very radically designed underwear to enhance beyond your wildest dreams, eye opening to say the least.

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