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Jeans fashion a must for all


Denim the look for everyone


Apparently reported recently denim went out of fashion once, "sharp intake of breath", but it wasn't out of favour for long - "thank goodness". We at Schultz never thought that denim went out of fashion! With sales growing for our designer jeans both the women's jeans and men's jeans ranges we were shocked to read an article saying denim went out of fashion.


Denim is a staple for everyone's wardrobe from the young in their cute baby denim dungarees with companies such as Osh Kosh or Miniman meeting the demand for designer denim wear and especially jeans for babies and toddles. Jeans don't have to cost you a fortune, what is more important is finding the fit and style that suits you and your figure. Both for men and women fit is essential as once you feel great in your jeans, you ooze a confidence that is hard to hide and why should you, wearing designer wear always makes you feel special - so enjoy.


However, as I said - reported recently the nation moved on to wearing more combats and chinos, but the appeal of denim has returned and not just the good old jeans. Denim is being used to make hot denim dresses, fashion jackets, long and short skirts, shorts, hot-pants to name but a few fashion items, denim is hitting the shops online and off.


Despite the apparent shift in people buying more combats and chinos these items did not have the same appeal as the good old blue denim favourites, and when the denim industry fought back with 'glamourised' jeans, adorned with sequins and studs, which could be worn for nights on the town, jeans became even more fashionable. With the change of design for jeans making them for youths who wanted a more urban style cut and design to girls who wanted to copy their boyfriends with comfortable boyfriend fit jeans. Celebrities such as Victoria Beckham saw a market and she launched her own designer range of jeans for the more discerning jeans wearer.


Quite simply when it comes to comfort, style, fit and versatility nothing frankly beats denim, no other item of fabric has the same appeal and after a time it become like wearing an old friend. Just think about it, when you pull on your favourite jeans you feel instantly comfortable. They are the staples we have all come to rely on. Schultz designer jeans fit like a glove and with the unique Schultz strap have the uniqueness that sets you apart from the crowd - so making a statement by wearing denim with a difference.


Each season the shapes and colours may change and this spring you could wear it from top-to-toe with everything from hats to shoes, to all-in-ones to dresses, skirts and jackets fashioned from our favourite fabric. But remember too much of something is not always a good thing and overdoing the denim from head to toe could turn out to be a fashion disaster, so choose your pieces with care and mix and match.


Like every other fashion, denim goes in extremes, so bleached fabric is taking the place of deep dyed indigo this season. It's not a look that suits all, so luckily there are lots of alternatives on the market, but the palest hues are the ones to opt for and let us not forget hot white jeans, ideal for showing off a summer glow.


Denim is fantastic it can be styled for men and women to suit different shapes, style preferences and let's not forget ages anyone from the baby to the older generation - denim and especially jeans just look hot.

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