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T-shirt history in the 1990's to today

With a shift of fashion and new and exciting designers wanting to make their mark on the fashion industry t-shirts were changed deconstructed and then restructured. The first among the Japanese designers to deconstruct the t-shirt was Yohji Yamamoto, who turned his t-shirt into his own personal uniform, while he gave his male customers a chance to wear white t-shirts with dark suits, thus inventing a new chic that would be a huge success and one that still continues today with casual jeans wearers putting on a clean, crisp, cotton t-shirt with a jacket to complete the look.

In 1982 Rei Kawakudo presented woollen sweaters full of holes over a-symmetrical t-shirts and this collection was deemed to be revolutionary. Ten years later he played with asymmetry with t-shirts inspired by constructivism. Black, green and fuzzy orange jockeyed for first position in abstract geometric designs.

But designs as radical and different as these Japanese designers were producing were not everyone's cup of tea and under the watchful eye of Agnes b the T-shirt was enjoying a more classical career under her careful eye.

The 1990's were a time a financial constraints just as 2008 and 2009 have turned out to be it was a decade that encouraged the individual to hunker down in clothes reduced to he essentials. From this point onwards all things functional topped the value chart.

T-shirts were taken to a new dimension and we think we are the generation of recyclers as in the summer of 1990 Martin Margiela he presented t-shirts made from plastic supermarket bags and the recycling trademark would become his trademark.

T-shirts changed and varied for different markets and customers at the start of the decade Dolce and Gabbana flooded the whole world with glamorous T-shirts, first shown on runways in Paris and Milan they also brought macho versions of their tee worn under a classic stripes suit.

What was apparent during this time was that there were many markets to be explored and customers wanted t-shirts that were different made for the masses but had an individuality like never before. An exciting time for designers and t-shirt wearers.

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