T-shirt history in the 1970's

In the 1970's celebrities from every walk of life from stage and screen to political wives such as Jackie Onassis were wearing body hugging t-shirts. At the start of the 1970's the "peace and love" movement were wearing sexy and short t-shirts and tank top t-shirts. In the later years the punk years emerged and young men and women were seen wearing black t-shirts adorned with pictures and pins.

Yves St Laurent announced that all "A Girl needs is a T-shirt and a pair of jeans". How right he was and it still is the same today, casual and relaxed and a women can be sexy and hot. Schultz jeans for women are casual and relaxed with a bit of sassiness and sexy appeal thrown in, what more do you need.

Singers such as the Rolling Stones and the like had their named across many a fine young women's chest. The Rolling Stones were not the only band that jumped on the band wagon to make a bit of money and many a rock and roll and sporting event promoter discovered the financial rewards of merchandising and the licensed rock tee became a massive growing business.

Elle magazine in 1975 were so convinced that the t-shirt would never die as they announced that the "T-shirt would become a basic item of clothing that would never go out of fashion".

T-shirts for women were cut to enhance a women's figure but different styles were available to suit a variety of different figures and shapes, all sizes wore t-shirts. A versatile basic clothing item that is more and more essential.

In the 1970s the iron-on transfer made it easy to mass produce thousands of different designs, and every shopping centre had its t-shirt store. In the late 1970s a new photorealistic iron on transfer called a "litho transfer" was developed. It revolutionized the quality of the graphic images that could now be printed on shirts.

In the 1970s and the advances of man made fibres polyester was blended with cotton (cotton/poly blend) to form a soft, wrinkle-free t-shirt that did not crease when worn for long periods of time. But 100% cotton remains a very popular material for quality t-shirts and at Schultzjeans all our t-shirts are made from pure 100% cotton for a create cut and fit.

The question is not whether we will die, but how we will live

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