T-shirt history in the 1980's

In the 70's Big bands promoted themselves on many a chest. With music fans proudly wearing the faces of the rolling stones to name but one on their chests, both men and women wore their T-Shirts with pride and by the 1980s we saw major corporations embrace the t-shirt as a vehicle for their own marketing messages.

In the 1980's such designers as Vivienne Westwood created asymmetrical t-shirts for the neo-romantics, and the fashion style changed and along came suits, dresses and what we would call today smart clothes. T-shirts were ornate adorned with imitation jewellery and earmarked the start of the disco era. T-shirts had shoulder pads influenced by "power dressing". Big t-shirts knotted at the side, gloves and colour was a statement many a young girl made.

Mixed with cotton came lycra giving the t-shirt flexibility developed by Dupont, what a clever little company! It allowed t-shirts to cling to the body without restriction allowing movement which also lead to a boom for sportswear that was fashionable and very popular it hugged the contours of the body and enhanced the figure for man and women.

All the greats were making t-shirt ranges from Armani to Thierry Mugler who developed the graffiti t-shirt.

T-shirts became even more of a message board for campaigns with slogans to stop people from crossing over the line. Such as Katherine Hamnett who proudly wore an oversized t-shirt with a slogan saying " 98% of people don't want Pershings" she walked up to Mrs. Thatcher during the start of the Falklands war that Mrs. T encouraged and Ms Hamnett directed her to read her slogan!

T-shirts from this era are sought after and can be found worn by vintage t-shirt wearers.

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